How To Plan and Script Your YouTube Video
Dec 18, 2019How to plan and script your YouTube video will help make sure you include everything you intended to say, and also format your video in the way YouTube, and your viewers prefer.
But before I get going, here are the links mentioned in today’s video:
- Example of a 15 second video hook
- 5 Weird Ways To Start Your Video Presentation
- How to create a YouTube intro using Keynote/Powerpoint
Now, I know there are many types of video posted on YouTube, but for this article I’m talking about the tutorial, how’s type video you might post if you’re a coach, trainer, consultant or run a similar hope based, people centred business.
You might be asking why on earth a video should be scripted…well, on a platform where the viewer is encouraged to scroll through content and tends to make a decision as to whether or not to watch your video in 3-5 seconds, it’s important to let them know what it’s going to be about, or at least engage their curiosity as quickly as possible. Even once you’ve done that, it’s important to:
- Be able to offer value, after all your YouTube channel is probably part of your overall marketing effort designed to lead prospective customers and clients towards your business, and
- Be short enough so they (hopefully) stay till the end of your video, after which they’d be more likely to watch some more. So, what needs to be in your script…and what is a script?
Well, with scripting, it can be flexible. You can read from a fully written, word-by-word script verbatim, or be directed by a few key words or bullet-points, or something in-between.
So long as your script is well thought out and a logical flow of thoughts that will enable you to communicate that flow of thought’s on a video, then whatever that script actually looks like, it’s probably the right one for you. And the other reason you could probably benefit from using a script to make your YouTube videos, is that to make them appear as professional and appealing as possible, you need to include a lot of information, and a script will help you do that.
So, let’s jump in:
Question of the Day
How do you plan your YouTube videos? Leave your comments and questions in the box below.
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Video tech...
My course platform: Kajabi
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My kit:
Today’s camera: Apple iPhone XS
Rode Lavier Mic for smart phones
Screenflow 8 for Mac - video editing, music and additional b-roll in the video
DISCLAIMER:
This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for the support!
It’s also important to remind you that none of the products, services or links on this page in my videos, or on my website, constitute a promise or guarantee of results or future earnings for you or your business. You alone are responsible for your decisions, actions and results in life and business, and by following any links or suggestions here you agree not to attempt to hold Mike Blissett Training Ltd or Mike Blissett Consultancy Ltd liable for your decisions, actions or results, at any time, under any circumstance.
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