My Step-By-Step Guide To Planning An Online Course In 2023

Step 1: Choose a Topic

The first step in creating your online course is to choose a topic. Pick a topic that you are passionate about and have a deep knowledge of. Ask yourself, what do you know that other people would benefit from? Consider your hobbies, interests, and career expertise.

Step 2: Identify Your Target Audience

Once you have chosen a topic, it's essential to identify your target audience. Who are you creating this course for? What are their needs and desires? Consider demographics such as age, gender, location, and education level. Understanding your target audience will help you tailor your course content to their needs.

Step 3: Research Your Competition

Before you start creating your online course, it's important to research your competition. Find out what other courses exist in your niche and what they offer. Analyze their course content, pricing, and marketing strategies. This will help you identify gaps in the market and develop a unique selling proposition for your course.

Step 4: Outline Your Course Content

Now that you have identified your topic, target audience, and competition, it's time to outline your course content. Think about the key concepts and skills you want your students to learn. Break them down into modules and lessons. Remember that online learners prefer short, focused lessons that are easy to digest.

Step 5: Choose Your Course Platform

Choosing the right course platform is crucial to the success of your online course. Consider factors such as ease of use, pricing, marketing features, and integrations with other tools. Popular course platforms include Teachable, Udemy, Thinkific, and the one use and recommend, Kajabi. CLICK HERE to read more, get a 30 days free trial, AND my support to help you get started.

Step 6: Create Your Course Materials

With your course outline and platform in place, it's time to create your course materials. This includes video lessons, slides, handouts, quizzes, and assignments. Keep your content engaging and interactive to keep your students interested.

Step 7: Market Your Course

Marketing your course is just as important as creating it. Create a marketing plan that includes social media, email marketing, and paid advertising. Offer a free preview of your course to generate interest and collect email addresses.

Step 8: Launch Your Course

After all the planning and preparation, it's time to launch your course. Ensure everything is in place, including your course content, marketing materials, and payment processing. Consider offering a special launch price or promotion to encourage early sign-ups.

You can create a successful and profitable online course by following these steps to research and plan. Remember to choose a topic you are passionate about, identify your target audience, analyse your competition, and create engaging course content. 

Finally, if you need help with your first (or next!) online course, CLICK HERE to get in touch, and we'll schedule a call.