The 3 Biggest Myths About Using Video in Business

Video is one of the most powerful tools for growing your coaching business in 2025. It builds trust, attracts clients, and sets you apart in a crowded market. But for many coaches, the idea of using video feels overwhelming.

I get it. You might think you need expensive equipment, a flawless on-camera presence, or a big audience to make video work for you. But here’s the truth: most of the things holding you back are myths. Let’s bust the three biggest ones—so you can start showing up and making an impact.

Myth #1: “I Need Professional Equipment to Get Started"

Many coaches put off creating video content because they think they need a high-end camera, professional lighting, or a fancy backdrop. But the reality? Your smartphone is more than enough. 

Some of the best-performing videos on social media are filmed on a phone, using natural light, with minimal editing. Nowadays, there are even movies filmed entirely using a smartphone! What matters most isn’t production quality—it’s authenticity and value. People don’t care if your lighting isn’t perfect; they care about how you can help them.

👉 What to Do Instead: Start with what you have. Find a well-lit spot, position your phone at eye level, and focus on delivering useful insights in a natural, conversational way.

Myth #2: “I Have to Be Perfect on Camera”

This is a big one. Many coaches worry about stumbling over words, using too many “ums” and “ahs,” or not looking polished enough. But here’s the thing—perfection is boring. People connect with real, relatable humans, not scripted robots.

Your audience doesn’t expect you to be a news anchor; they just want to see you. In fact, slightly imperfect videos or delivery styles often perform better because they feel more genuine.

👉 What to Do Instead: Instead of aiming for perfection, aim for connection. Speak as if you’re talking to a friend, and don’t be afraid to show your personality. If you mess up? Laugh it off, own it and keep going.

Myth #3: “Video Only Works for Big Coaches With Huge Followings”

It’s easy to look at well-known coaches crushing it with video and think, "I need a massive audience for this to work." But the truth is, you don't. Every successful coach started somewhere, including you. The secret to building loyal followers? Consistency.

Even with a small audience, video can help you build authority, strengthen relationships, and attract the right clients. People don’t hire a coach because they have a million followers; they hire them because they feel understood and trust them.

👉 What to Do Instead: Focus on creating videos that help your ideal client, even if just a few people watch at first. The more you show up consistently, the more people will take notice—and your audience will grow naturally.

Want to Make an Impact With Online Video?

If you’re ready to confidently show up in online meetings, coaching sessions, and presentations, I’ve got something for you.

🎥 Join the waitlist for my upcoming on-demand masterclass: 'How to Make an Impact With Online Video in 2025.'

You’ll learn how to:

✅ Start online meetings with confidence and make an immediate impact.
✅ Keep meetings engaging and focused while managing time effectively.
✅ Facilitate discussions that drive collaboration and keep participants engaged.
✅ End meetings with clarity so people leave inspired to take action.

💡CLICK HERE to join the waitlist now and be the first to hear when it goes live!