The Myth of “Being Ready” (And Why To Start Anyway)

Ever caught yourself thinking, I’ll start when I feel ready?

Maybe it’s launching your coaching business, creating an online course, or hitting record on your first video. The idea of waiting until you feel ready is comforting—it makes us feel like we’re being strategic. Like we’re planning for when we're ready.

But here’s the thing…"Ready" isn’t real.

The Truth About Being Ready 

I’ve been coaching, training, and speaking for over two decades, and if there’s one lesson I’ve learned (often the hard way), it’s this: you won’t feel ready before you begin.

Confidence doesn’t show up before you start. It shows up because you start.

Think about the first time you ran a coaching session, spoke in front of an audience, or put your work out there for people to see. Was it perfect? Probably not. Did you survive? Absolutely. And did you get better over time? Without a doubt.

The Course I Almost Never Launched 

Ten years ago, I had an idea for a new course—one that I was excited about, knew could help people and had the potential to be something really special. But I kept putting it off. 

I told myself I needed more time. More research. More credentials. More gadgets. More experience. I convinced myself I wasn’t quite ready. So, I waited. I put things off.

Two years passed.

And do you know what happened? Nothing...and I still didn’t feel ready!

One day, I finally decided that if I kept waiting, I’d never launch a course at all. So I stopped overthinking and started taking action—imperfect, messy, uncertain action.

That course? It became Speak Like A Pro Online. It launched in 2017 and became my most successful online course to date.

And the thing that had been standing in my way all that time?

Me.

What If “Not Ready” Is the Best Place to Start?

Most people assume they need more knowledge, more equipment, more practice, more credentials [you get the idea] before taking action. However, after 22 years as a coach, I've noticed time and again that the coaches and creators who succeed the most are the ones who start before they feel 100% ready.

👉 They create content before they have the perfect setup.
👉 They pitch their offer before their website is finished.
👉 They put themselves out there even when it feels uncomfortable.

And do you know what happens? They learn faster. They build momentum. They start getting results while everyone else is still getting ready.

Ivan Turgenev put it perfectly:
“If we wait for the moment when everything is ready, we’ll never begin.”

What’s One Small Step You Can Take Today? 

I’m not suggesting you throw strategy out the window and wing it. But if you’ve been waiting for a magical moment of confidence or inspiration to strike before you take action, I promise—it’s not coming!

So, here’s my challenge to you: What’s one thing you’ve been putting off because you don’t feel ready?

🎥 Hitting record on new video content?
📝 Publishing that blog post?
📣 Announcing your offer to the world?

My advice? Take that step this week. Even if it feels messy. Even if it feels imperfect. Even if it scares you a little.

Because every expert, every confident speaker, every successful coach you admire? Chances are they started before they felt ready.

...and so can you. 🚀

Need Help Getting Started? 

If you’re feeling stuck and want to build your business, let’s chat about whether coaching is a good fit for you. DM or message me on my contact page, let me know a little about your business and what's getting in the way of you taking that next step, and if I think we're a good fit I'll offer you a free discovery call to discuss how coaching can help and get you moving NOW!