Why Video is No Longer Optional for Coaches

For years, video has been "the next big thing" in online coaching, training and content creation. But in 2025? It’s no longer optional—it’s essential.

Whether you’re coaching clients, building a personal brand, or selling your programs, video is the fastest, most effective way to build trust, attract clients, and stand out in a crowded market. The coaches who embrace video are more likely to thrive. Those who don’t? They risk being invisible.

If you’re still hesitating to put yourself on camera, now is the time to change that. Let’s break down why video is more important than ever and how you can start using it to grow your coaching business this year.

1. Video Builds Instant Trust

People buy from people they trust—and nothing builds trust faster than video. Seeing your face, hearing your voice, and watching your energy makes potential clients feel like they know you before they even book a call, and when they book a call with you if it's also on video that's even more powerful.

Compare that to a text-based social post or email. Still valuable. Words are powerful, but they don’t convey tone, warmth, or personality the same way video does. That’s why coaches who consistently show up on video build deeper connections and convert more leads.

2. Your Ideal Clients Expect It

In 2025, video is how people consume content. Social media platforms prioritize video, YouTube is the second-largest search engine, and even LinkedIn is becoming more video-focused.

If you’re not showing up in the way your audience prefers to engage, you’re making it harder for them to connect with you. And when potential clients are scrolling and come across coaches who *are* using video, you risk being left behind.

3. Video Multiplies Your Impact

One of the best things about video is that it works for you long after you’ve created it.

- A well-crafted YouTube video can attract new clients for years.
- A short, engaging Reel or TikTok can go viral and bring in leads overnight.
- A great webinar or live session can be repurposed into multiple pieces of content.

Instead of repeating yourself in one-on-one conversations, video lets you scale your message and reach more people—without working harder.

4. You Don’t Need Fancy Equipment or Experience

Many coaches avoid video because they think they need a high-end camera, perfect lighting, or professional editing skills. The truth? You don’t.

Some of the most effective videos are now filmed with a smartphone in natural light, with minimal editing. Authenticity matters more than production quality. What’s important is showing up, sharing value, and speaking directly to your ideal clients.

Are You Ready to Make an Impact With Video?

If you’re ready to harness the power of video but don’t know where to start, I’ve got something for you.

🎥 Join the waitlist for my brand-new, upcoming masterclass: How to Make an Impact With Online Video in 2025.

In this on-demand 45-minute masterclass, I’ll show you:

✅ How to confidently show up on camera (even if you hate it!)
✅ The types of videos that convert viewers into clients
✅ Simple strategies to create engaging content—without overcomplicating it

💡 CLICK HERE  to join the waitlist now and be the first to get access when it goes live!